United Health Group

In 2007, Periscope contracted me to join their United Health Group team as a designer, where I created printed materials for direct mail, posters, and flyers promoting the AARP MedicareRX Plans. This project was a departure from my usual outdoor-focused design work, but I embraced the challenge and really enjoyed it. The target audience had visual limitations, so I shifted gears to design with larger, more legible typography to ensure clarity and accessibility—the legal text had to be huge! It was a great opportunity to flex my design versatility while maintaining brand consistency and delivering something truly user-friendly for our demographic.

Newsletter

Direct Mail Envelope/Letters

Senior Designer: Bruce Bourne
Design: Michelle Rollins & Jimmy Sugg
Production: Cynthia Henseler