United Health Group

In 2007 Periscope contracted me to join their United Health Group team as a designer to create printed materials for their direct mail, poster and flyer designs. The AARP MedicareRX Plans were a different style design then I was used to so I switched gears from the outdoors background I have and ended up really enjoying the work. The targeted audience has old eyes and can’t read small type easily. I designed with larger and more legible typography to cater to our demographic. Even the legal was large! This was a great opportunity to flex the versatility of my design skill while keeping the brand designs consistent.

Newsletter

Direct Mail Envelope/Letters

Senior Designer: Bruce Bourne
Design: Michelle Rollins & Jimmy Sugg
Production: Cynthia Henseler