Polaris – Own the Hunt

I developed an award-winning integrated campaign series that positioned Polaris as the trusted partner for hunters—a community that doesn’t just let any brand in. This three-part series authentically connected with the hunting audience by aligning with their values and showcasing the equipment built for their pursuits. Through compelling storytelling and bold creative, we raised awareness, strengthened brand favorability, and moved hunters from interest to action. The campaign’s impact was recognized with industry accolades, proving that Polaris not only understands hunters—but is built for them.

Episode One “Endless Fall”

“Endless Fall” with Pat & Nicole Reeve, hosts of Driven TV on the Outdoor Channel

Endless Fall Photography

Jake Terry, a passionate outdoor photographer took these stunning photos of the camo wrapped Polaris Ranger XP 1000 doing what it does best. Work.

Award Winning

Our first episode “Endless Fall” won three awards at *The Show* for; branded content, film video/sound and webisode.

Episode Two “The Pursuit”

“The Pursuit” with Lee and Tiffany Lakosky, hosts of Crush on the Outdoor Channel

The Pursuit Photography

While capturing episode two of the Own the Hunt series I directed some authentic photography of Lee and Tiffany doing what they love most.

Episode Three “All Hands On Deck”

A day in the life with Tony Vandemore and his guides preparing for duck season

Authentically Polaris

While capturing episode three of the Own the Hunt series we had the opportunity to document a day in the life of the duck hunting legend Tony Vandemore and his guides in prep for their big season at Habitat Flats. It takes a lot of work behind the scenes for a successful season and we were there to capture raw authenticity from the perspective of Polaris owners.

Chief Creative Officer: Grant Johnson
Creative Director: Kris Growcott
Copywriter: Chris Staples
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Production/Edit/Sound/Color/Photography: Arterra Media