Polaris – Own the Hunt

We developed an integrated portfolio campaign series that spoke directly to the hunt audience that Polaris is the trusted partner for their pursuits. Hunters won’t just let any brand in. So we demonstrated that Polaris understands what matters to them by the way of both the ethos and equipment in this 3-part series. This series raised awareness amongst hunters that Polaris is the brand for them. We improved favorability by showing Polaris serves them in meaningful ways, and moved the Hunt audience into consideration.

Episode One “Endless Fall”

“Endless Fall” with Pat & Nicole Reeve, hosts of Driven TV on the Outdoor Channel

Endless Fall Photography

Jake Terry, a passionate outdoor photographer took these stunning photos of the camo wrapped Polaris Ranger XP 1000 doing what it does best. Work.

Award Winning

Our first episode “Endless Fall” won three awards at *The Show* for; branded content, film video/sound and webisode.

Episode Two “The Pursuit”

“The Pursuit” with Lee and Tiffany Lakosky, hosts of Crush on the Outdoor Channel

The Pursuit Photography

While capturing episode two of the Own the Hunt series I directed some authentic photography of Lee and Tiffany doing what they love most.

Episode Three “All Hands On Deck”

A day in the life with Tony Vandemore and his guides preparing for duck season

Authentically Polaris

While capturing episode three of the Own the Hunt series we had the opportunity to document a day in the life of the duck hunting legend Tony Vandemore and his guides in prep for their big season at Habitat Flats. It takes a lot of work behind the scenes for a successful season and we were there to capture raw authenticity from the perspective of Polaris owners.

Chief Creative Officer: Grant Johnson
Creative Director: Kris Growcott
Copywriter: Chris Staples
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Production/Edit/Sound/Color/Photography: Arterra Media