Crestliner

Scope

As the lead Art Director for Crestliner, I was responsible for elevating the brand’s presence across all marketing channels. From campaign creative to content production, the goal was to tell authentic, visually compelling stories that resonated with serious anglers—while supporting sales and strengthening dealer engagement.

Creative Direction

I led the creative vision for all photo and video production, ensuring every asset reflected Crestliner’s rugged, purpose-built brand ethos. From concept through execution, I developed detailed shot lists, crafted storyboards, and art directed content that aligned with the lifestyle and values of the Crestliner audience.

Each visual element was designed to capture the balance between utility and performance. By showcasing boats not just as products, but as reliable and innovative tools for passionate fishermen.

Content Creation

Over multiple seasons, I directed on-location photo and video shoots that fueled a wide range of marketing assets, including:

• Brand and product videos

• Print ads and sales collateral

• Seasonal product catalogs

• Social and digital campaigns

• On-water event materials

• Crestliner’s best-in-class website

By capturing both the experience and functionality of the boats, the content gave dealers and customers powerful, story-driven tools to engage with the brand.

Results

The work elevated Crestliner’s visual identity and positioned it as a trusted, go-to brand among serious anglers. The integrated campaign and content strategy increased engagement across platforms, enhanced dealer support, and delivered a consistent message—reaching the audience where it mattered most: online, on the water, and at the point of sale.

Print

2021 Mod-V and Deep-V Catalog

The Crestliner catalogs are designed with Mod-V and Deep-V sections flipped upside-down half way through the book so that each cover can be used as a front cover.

Additional Brand Spot Art Direction

Chief Creative Officer: Grant Johnson
Creative Director: Erik Oelke
Copywriter: Mollie Tourismo
Art Director: Jimmy Sugg
Designer: Mike Anderson