The 2021 Mint 400 Social Capture
Working with the BFGoodrich social team I was able to flex a different skill set. I brought my mirrorless Canon R5 to the 2021 Mint 400 to capture and build stories on the fly. I am pretty proud of what I was able to accomplish since I had only just begun my journey of capturing and editing video a few weeks prior. All photo and video on this page was created by myself in real time at the Mint 400 for the BFG social channels.
Interviews
Lead pit mechanic Tucker Conroy behind the scenes interview.
Phil Blurton on what it takes to go back to back to back with 3 consecutive races and the holidays in-between.
On the spot interview with Jack Olliges before he set out to defend his title on the track.
Full Throttle Social
We placed off-road fans right in the heart of the Mint 400 using storytelling, live-video grid walk with special host – Sarah Price, and in-the-field live posting. Partnered with Mad Media to capture high production footage for owned reels; we collectively had a fully immersed BFGoodrich Mint 400 social channel. Additionally, we captured and collected over 50+ brand assets, earned great impressions, and received excited engagements. All within a four day period.
Photography
I had the time of my life shooting the most badass trucks on the planet.
Building content and capturing on the Fly
By stroke of luck I got to meet Eli from Goldies Garage and see his beauty of a classic truck build. I met Eli again out on the track directing traffic for the Mint 400 where we made friends and featured him on our BFGoodrich social channel. Rad truck!
In the Moment
These two champions made light contact near the finish and caused Luke McMillen to roll. Rob MacCachren accidentally flipped Luke’s truck in a heavily dusted corner. These two are on the same team that pulled in the win at the 2021 Baja 1000 so their bond is as solid as family. In the end Rob helped Lukes truck back up and was yelled at by Luke to go win the race. This photo was captured in a moment of class and grace from the crowds perspective of an iconic moment. This photo received 2.1 million paid and organic impressions from facebook and was published in autoweek and thecheckeredflag.co.uk.