Polaris – Live It
As Art Director for Polaris Snowmobiles’ 2021 and 2022 model years, I led the creative vision behind the "Live It" campaign—an idea born from the pure adrenaline and freedom that snowmobiling delivers. My goal was to craft a campaign that resonated with both new and core riders, inviting them to fully embrace the snow-riding lifestyle. From concept to execution, I developed a 360° brand experience that blended high-energy storytelling with stunning visuals. We captured immersive video content, designed bold creative, and launched a fully integrated campaign showcasing Polaris' latest sleds, apparel, and accessories. Every piece was built to inspire riders to not just dream it—but Live It.
Web
“Live It” Campaign
Video Examples
2022 Polaris Matryx Slash with Boost
2022 Polaris Matryx Slash RMK
2022 TECH54 Riding Gear
Photography
I added additional value with my camera to our model year capture because on a large scale shoot like this we all are working against the clock. Some additional candid moments were captured while the photographers are knocking shots off the list. Shoots like these a small crew of skilled riders will work in the risky locations where it is difficult to get a full crew of creatives.
Chief Creative Officer: Grant Johnson
Creative Director: Nick Rudie
Associate Creative Director: Ryan Ullery
Art Director: Jimmy Sugg
Writer: Zaar Taha
Designer: Ryan Johnson