Polaris – Live It
As art director on Polaris snowmobiles for model year 2021 and 2022 it was a balance of excitement, creativity and endurance. The campaign that we brought to light was “Live It” and that is what we did. This campaign invited new riders to experience what the snow lifestyle was about as well as keep core riders stoked to shred some gnar. We captured video assets and delivered a fresh new 360° campaign to launch their new sleds, apparel and accessories. We made it, so you can “Live It”.
Web
“Live It” Campaign
Video Examples
2022 Polaris Matryx Slash with Boost
2022 Polaris Matryx Slash RMK
2022 TECH54 Riding Gear
My photography from the model year shoot
Chief Creative Officer: Grant Johnson
Creative Director: Nick Rudie
Associate Creative Director: Ryan Ullery
Art Director: Jimmy Sugg
Writer: Zaar Taha
Designer: Ryan Johnson