Michelin Commander III
The new Michelin Commander III tire released and Michelin needed to capture a launch video, product video and an array social videos. With my passion for 2-wheels at the helm; we created a kick-ass library of content for their release. We shot some dreamy back country footage and photography on Florida roads with these sticky tires. We added some B-roll footage from Bike Week in Daytona and came up with a few other tricks. With a requirement of showing the tire perform in rain we tracked down a skilled production team. Water trucks and water pumps were used to make the weather change on our command.
Daytona Cut-Down
Launch Video
Product Video
Photography
Josh Letchworth was snapping that shutter on the camera as we captured our video shot list. This was a great experience managing large production teams from the faux rain at night to directing the Russian arm through Daytona for smooth running shots.
