I’m a northern Minnesota (Iron Range) native who grew up fishing, hunting, hiking, and riding the wheels off anything that could move me forward. That passion for the outdoors has shaped not only my life, but also my creative approach—grounded in observation, authenticity, and a drive to push boundaries. For the past 20 years, I’ve lived in Minneapolis, working with leading advertising agencies and collaborating with brands across industries. That experience has broadened my perspective, giving me the ability to connect with people and audiences across all demographics.

I specialize in strategic, insight-driven branding and advertising, solving unique challenges through thoughtful design and creative direction. I’ve had the privilege of partnering with clients in outdoor recreation, healthcare, retail, food, and beyond, delivering creative solutions that resonate. Whether launching something new or elevating what already exists, I bring both depth of experience and forward-thinking direction to help brands reach their goals.

Client History

Polaris
Michelin
Crestliner
Wiha tools
BF Goodrich
El Pollo Loco
Krystal Restaurants
Kilwins Chocolate
Captain D’s
Central Bark
Savage Arms
Federal Premium
United Health Group
Zippo Outdoors
RAVEK
Danner Boots
Target
Big Bike Parts
ShowChrome
Arctic Shield
Real Avid
Bass Pro Shops
Pnuma Outdoors
Rainy Lake
Springfield Armory
Scent Blocker
BodyRok
Jiffy Lube
Francis Company
North Range Financial