Building a world-class brand
Scope
RAVEK needed a bold and recognizable brand to break into the competitive off-road market. I led the creative development of a full brand identity system that launched across packaging, print, digital, environmental, and video content.
Creative Direction
I created a brand system designed to be clean, powerful, and instantly recognizable. A bold use of white space, a signature orange color scheme, and a dominant logo mark came together to form a confident, high-contrast aesthetic. Every touchpoint—from packaging and vehicle wraps to direct mail and print ads—was crafted for cohesion and visual impact.
A dynamic brand guide ensured consistent application across all assets, including catalogs, social content, and an extensive image library.
Content Creation
Partnering with Don’t Blink, we launched RAVEK with a high-impact brand video, along with a full suite of category and product-specific content. I directed the entire shoot and personally captured a robust photo library on location—resulting in unified, versatile assets used across platforms.
Results
RAVEK entered the market with a disruptive, professional presence that set a new visual standard in the off-road space. The cohesive launch campaign generated excitement, captured attention, and immediately positioned the brand as a serious player in the industry.
Photography
I captured all stills with my Canon R5 while simultaneously leading the shoot as art director on-site.
Chief Creative Officer: Jimmy Sugg of Iron Method Creative
Creative Director: Jimmy Sugg
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Photographer: Jimmy Sugg
Video Capture & Production: Don’t Blink