Building a world-class brand
I crafted a bold and cohesive brand identity that commands attention for RAVEK. From brand identity, packaging design, magazine ads, event spaces, vehicle wraps, and direct mail, every touchpoint was designed with cohesive precision. I built a dynamic brand guide that ensured consistency across catalogs, social media, and an extensive photo library. The use of white space, the signature use of the logo mark, and cohesive angular design elements make RAVEK instantly recognizable. Partnering with top industry creatives, we launched with high-impact videos and category-specific content that set a new standard in the off-road space—kicking up dust right from the start.
Photography
I captured all stills with my Canon R5 while simultaneously leading the shoot as art director on-site.
Chief Creative Officer: Jimmy Sugg of Iron Method Creative
Creative Director: Jimmy Sugg
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Photographer: Jimmy Sugg
Video Capture & Production: Don’t Blink