Building a world-class brand

Working with RAVEK, I created a cohesive brand identity that stands out from the competition. Including logo/brand design, packaging, magazine ads, inserts, event spaces, vehicle wraps, direct mail, catalogs, social media assets and a stunning photo library. Every piece I developed adhered closely to a meticulously crafted brand guide. The combination of white space, the oversized logo mark, and the angular design makes RAVEK easily identifiable from the competition. We made dust fly right out of the gates collaborating with my network of industry experts to produce a high-energy launch videos and category-specific content really set the bar for the off-road space.