Building a world-class brand

For RAVEK, I crafted a bold and cohesive brand identity that commands attention. From logo and packaging design to magazine ads, event spaces, vehicle wraps, and direct mail, every touchpoint was designed with precision. I built a dynamic brand guide that ensured consistency across catalogs, social media, and an extensive photo library. The use of white space, the signature use of the logo mark, and cohesive angular design elements make RAVEK instantly recognizable. Partnering with top industry creatives, we launched with high-impact videos and category-specific content that set a new standard in the off-road space—kicking up dust right from the start.