Wiha Tools
When I was working with SixSpeed I built a trusted relationship with Wiha and they came back for a brand spot focused on automotive working in a premium environment. We found a manufacturing warehouse as well as high end mechanic shop and got to work on a limited budget. While working as art director I led our team to gather content simultaneously for photo and video. This was a fun and great shoot because in these environments I am at home.
Wiha Brand Video
Photography
Working with Nick Gallop a ton over my career we are on the same page. I created a shot list and a mood board for Gallop to capture an assortment of tools that Wiha brought on-site and he knocked it out of the park.
11inOne Multi-Driver Spot
Wiha released the versatile 11inOne Multi-Driver and asked us to help capture content and build a broadcast spot for it. These drivers are German engineered and manufactured locally in Monticello, MN. This was our first job working with Wiha and I was set out to impress. With a very tight budget I directed the video team as well as shot photography at the same time. Check out my photography to see my photo work while wearing multiple hats (including a hard hat).
Wiha 11inOne Multi-Driver
Creative Direction: Ryan Ullery
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Copywriter: Mollie Tuomisto