WIHA Tools
Wiha Tools
During my time with SixSpeed, I built a strong, trusted relationship with Wiha, leading to a brand spot focused on their automotive line in a premium environment. Despite a limited budget, we secured locations—a manufacturing warehouse and a high-end mechanic shop—and got to work creating content that showcased Wiha’s precision and quality. As Art Director, I guided the team in capturing both photo and video simultaneously, ensuring a seamless workflow. The shoot was a great experience and truly felt like home for me, as these high-energy, hands-on environments are where my creative passion thrives.
Wiha Brand Video
Photography
Working with Nick Gallop a ton over my career we are on the same page. I created a shot list and a mood board for Gallop to capture an assortment of tools that Wiha brought on-site and he knocked it out of the park.
11inOne Multi-Driver Spot
Wiha approached us to capture content and create a broadcast spot for their versatile 11inOne Multi-Driver—a tool that combines precision German engineering with local craftsmanship from Monticello, MN. As our first project with Wiha, I was determined to make an impact. Working within a tight budget, I directed the video team while simultaneously shooting photography, ensuring both mediums aligned seamlessly. The result was a dynamic, high-quality campaign. Take a look at my photography to see how I balanced multiple roles—including wearing a hard hat—to bring this project to life.
Wiha 11inOne Multi-Driver
Creative Direction: Ryan Ullery
Art Director: Jimmy Sugg
Designer: Jimmy Sugg
Copywriter: Mollie Tuomisto